I absolutely loved styling the clothes and accessories for this Fall Fashion shoot, from concept to production. It was such a privilege working with the talented Sarah Heinss at BuzzFeed, and having the trends modeled by none other than Aimee Song from Song of Style.
We had only a few hours between when Aimee was in town in Los Angeles before she had an event that evening and off to Paris for Fashion Week. It took a lot of prep work on the part of Sarah Heinss to structure and create the formatting of the film so that we could zip right through taping when Aimee arrived.
I came up with 3 looks: Rocker Chic, Urban Hipster, and 70’s Grunge. With a few staple pieces that include a leather jacket, and a fringe bag who wouldn’t be set for Fall? Or year round if you’re in living in Los Angeles for that matter.
Hope you enjoy!